The Sperm-Maxxing Bros Are Actually Onto Something

Supplements are “like a religion” for Pachi Paris, a 29-year-old from Miami who works in finance. So when he and his wife started trying to conceive last year, it felt only natural that he started taking pills meant to boost his fertility, to the tune of $250 per month.

Six months later, “we found it odd that she's not pregnant yet,” Paris said. “We both got a workup done, and it turns out that I was one that had some health issues going on with my sperm.” That came as a surprise, given Paris is young, works out, and has a healthy diet—but he’s hardly alone.

Beyond taking fertility supplements, men are going to increasingly extreme lengths to optimize their sperm health. They’re icing their testicles, avoiding pornography, and monitoring their semen’s “vitality scores” as part of the so-called sperm-maxxing trend.

While many sperm-maxxing influencers offer classic wellness...

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