The smartphone era created an attention crisis. Slowtech is fixing it
When Tony Fadell entered New York City’s 28th Street Subway Station, he did not expect to come face-to-face with an advertisement for a product he designed over 20 years ago. But there it was: a five-by-four-foot poster promoting the iPod Shuffle, luring passersby with the promise of “Zero screen time.”
“The first thing was, I thought, ‘Wait a second, did somebody not change the ad?’” Fadell, known as the father of the iPod, told TechCrunch. “For somebody like me who knows that thing intimately, it’s like seeing your kid’s picture.”
As Fadell stood in the train station, he was surrounded by people wearing wireless Bluetooth headphones to stream music on their phones, effortlessly accessing music libraries with over 100 million songs. This technology that we take for granted makes Steve Jobs’ early iPod tagline — “one thousand songs in your pocket” — sound antiquated.
The postage-stamp-sized iPod Shuffle, which relied...
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