The six-stage journey: Why 62% of organizations are stuck below the AI value line

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As we enter the latter half of 2026, the AI conversation has shifted from implementation to ROI. Ninety percent of organizations now report getting some value from AI tools. Only 45% are getting a great deal of it. That gap, which is the distance between “something” and “substantial,” is where the entire AI economy is currently parked.

Co-Founder & CEO at RoAI Institute.

In Harvard Business Review earlier this year, my team and I published findings from a survey (link 1) of 1,006 C-level executives across 32 industries and 11 countries. Several factors separate the organizations getting real returns from those merely getting by. Most prominently, 55% of executives cite unready data as an inhibitor, and 47% cite the absence of a repeatable value framework.

But one variable did more to predict high value than any other: how organizations measure and report what their AI is actually worth.

We...

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