The Secret to Mainstream Blockchain Adoption Is Trust Built Through Corporate Partnerships
There is a pattern that seemingly repeats itself across Web3 market cycles with a kind of mechanical precision, i.e., whenever a new protocol launches with solid infrastructure, it attracts developer attention, and builds an early user base almost entirely within the existing crypto community.
Subsequently, wallet counts rise, transaction volumes follow, and the numbers look promising through the growth phase. However, as soon as this happens, momentum subsequently stalls, and incentive-driven users simply migrate to whatever is launched next, leaving the project to neither fail dramatically nor become what it set out to be.
That said, what rarely changes across that story is the absence of institutional distribution, given that the users who came were already in crypto, and those who didn't would have needed a reason to start, and "early-stage L2 with yield opportunities" is not that reason for most people.
The shift can be traced back to 2025...
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