The scale-up playbook is broken. Here's what replaces it

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When the EU announces a €5 billion Scaleup Fund, the instinct of every British founder is to look sideways at their own government and ask the obvious question.

Where is the similar support in the UK? But something is shifting. The Financial Conduct Authority (FCA) and Prudential Regulatory Authority’s (PRA) fintech scale-up unit is now operational. Sheffield's AMRC is moving. Quietly, the infrastructure around British ambition is being rebuilt.

If this really is the year the UK scale-up gets its moment, I want to offer a word of caution alongside the optimism: the playbook most founders are carrying is out of date. Not just slightly out of date, structurally wrong for the environment we're now in.

The era that shaped us is over

Fundamentally, this era of scale-ups will be defined by software being essentially free. If you can think it, you can build it. The days of scaling up...

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