The Role of Smart Packaging in Shaping Consumer Perception
Smart packaging, incorporating sensors, indicators, and communication technology, is poised to transform the European consumer goods industry by improving food safety, increasing transparency, and reducing waste.
CIO Review Europe | Monday, June 08, 2026
FREMONT, CA: The European consumer packaged goods industry is on the brink of a major transformation, fueled by the rise of smart packaging. This cutting-edge technology incorporates sensors, indicators, and communication features into packaging, offering valuable information and enhanced functionalities.
Positive Trends in European Smart Packaging Adoption
European consumers, renowned for their environmental awareness and emphasis on food safety, increasingly recognise the benefits of smart packaging. Studies indicate a growing interest in features such as enhanced food safety, improved transparency, and reduced food waste. Time-Temperature Indicators (TTIs), which change colour based on temperature variations, can assure consumers of product quality and reduce the risk of foodborne illnesses. QR codes and near-field communication (NFC) tags offer access...
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