The rise of the FDE: Closing the critical gap between AI output and real business outcomes
By Pavan Nanjundaiah, Head of AI Transformation, Tredence
Picture a brilliant chef in a world-class kitchen: skilled, fast, able to cook up something delicious in record time. But if nobody tells the chef who’s coming to dinner, the meal still won’t be the one anyone wanted.
AI today can be compared to this chef: fast and capable, yet worth little without context on the business it serves. Generating output with AI is easy; generating ROI from it is hard. That gap is where most AI investment quietly evaporates, nowhere more plainly than inside the enterprise.
Let’s understand this with a real enterprise example of marketing campaign management. An e-commerce marketing manager can now generate compelling ad copy with an LLM in seconds. But creative was never the real bottleneck. Without knowing which customer segments to target, which products to promote, or which channels drive conversions, the campaign still misses the...
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