The real fight in agentic commerce isn't autonomy. It's authorization
The conversation about AI and shopping is happening in the wrong place.
Everyone wants to know whether agents will browse for us, compare prices for us and, eventually, buy for us without asking. It's a fair question. But it’s not the one that matters right now.
The more consequential shift is happening somewhere far less visible: inside payment networks, authorization protocols and the systems that decide whether software is allowed to spend money on our behalf.
The technical capability for an AI agent to complete a purchase has existed for some time. What has been missing is the infrastructure that allows businesses and consumers to trust those transactions: confirming an agent had permission to act, ensuring it stayed within agreed boundaries, and creating a verifiable record if something goes wrong.
Founder and Chief Innovation Officer at commercetools.
Over the past few months, that infrastructure has started to emerge. The biggest...
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