The RAMpocalypse is exposing a flaw in how we think about endpoints
For years, enterprise IT has followed a familiar pattern. Devices age, performance starts to lag, operating systems evolve, and a hardware refresh follows. The cycle became so routine that many organizations stopped questioning it. Replacing fleets every few years simply came to be seen as the cost of staying current.
That logic is much harder to defend in today’s market.
The rapid expansion of AI infrastructure is reshaping the global memory market in ways that now affect endpoint strategy. As suppliers prioritize memory for high-growth AI and data center demand, traditional DRAM pricing has become more volatile and endpoint costs have become harder to predict.
For IT leaders, that creates a serious budgeting problem. The price of a new PC is increasingly influenced by memory market pressures that have little to do with the day-to-day needs of the average employee.
This is why the current memory squeeze matters. It is...
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