'The progress is real': Deloitte report claims some firms are finally seeing return on AI investment — but still lack insight into what actually works
- Deloitte finds 28% of businesses report current revenue growth, up from 20% earlier this year
- Productivity and improved decision-making are still performing better
- Sovereignty has become an integral part of AI strategies
New Deloitte data has claimed that when it comes to business AI, we're finally at the stage of ROI, with more organizations than before now reaping the rewards of their costly deployments.
As many as 28% now report current revenue growth as a result of their AI strategies, up from 20% compared with earlier in 2026, the firm's report found.
Realizing higher revenue is largely seen as one of the most important returns from AI – with companies spending so much on services and infrastructure, they need to make that money back.
AI adopters are finally seeing increased productivity translate into higher revenue
While other areas like efficiency and productivity (up 74%), decision-making and data insight (up 60%),...
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