The privacy myth crumbles: Inside the iCloud+ flaws threatening Apple's most valuable promise

For years, many assumed that buying an Apple device guaranteed out-of-the-box privacy protection. However, this reputation is beginning to unravel.

Last week, researchers found that Apple’s iCloud Private Relay tool — a paid add-on feature that encrypts Safari browser traffic to hide a user's IP address — could leak the very detail it’s expected to protect.

These revelations come about a month after 404 Media reported that Hide My Email, another feature included in the paid iCloud+ subscription, also leaked users’ real email addresses. While Apple has now issued a patch, it only did so after the news broke, despite reportedly being aware of the flaw for at least one year.

The situation raises a critical question: can 'marketing privacy’ ever match technical reality? And if we cannot rely solely on Apple’s tools, what can we do to really protect our privacy online?

iCloud Private Relay's flaws: How the...

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