The Paradox of Choice in the Age of AI: Why More Options Aren't Always Bad
We have more options than ever, and increasingly sophisticated tools to help us choose. The psychology of decision-making suggests that the real problem might not be having too many options at all.
Last week, I wanted to watch something.
I was on Netflix, scrolled through the recommendations, checked a few trailers, read some reviews, and eventually found myself wondering whether I should just rewatch something I’d already seen.
The irony wasn’t lost on me. I had access to thousands of films, a recommendation algorithm supposedly tailored to my taste, and more information than I could reasonably process. Yet choosing something to watch had somehow become a task in itself.
I mean, we’ve all been there, haven’t we?
The same thing happens everywhere… shopping online, choosing a restaurant, planning a holiday or trying to decide which of the hundreds of products claiming to solve our problems is actually worth buying.
But,...
Copyright of this story solely belongs to hackernoon.com. To see the full text click HERE
