"The opposite of what people expected" - surveying the future of AI at polling firm YouGov

The idea that human research is replaceable by machines is simply wrong; the machines really need the humans to supply that data.

When Stephan Shakespeare and Nadhim Zahawi formed YouGov in the United Kingdom in 2000, data was the beating heart of the operation. Today, with a global presence across Australia, France, Germany, Italy, Singapore, Spain, Switzerland, and the United States, as well as the UK, that remains the case.

Based on the claims of the AI hype cycle, it might be thought that YouGov was precisely the sort of organization ripe for usurpation by the rise of the tech. The firm specializes in market research and opinion polling through online methods, sourcing data from an invited group of Internet users, and then weighting these responses in line with demographic information. That’s something any aspiring bot should take in its stride, no?

But according to Shakespeare, the threat has been...

Copyright of this story solely belongs to diginomica.com. To see the full text click HERE