The Old Product Loop Is the New Bottleneck
The cost of getting to a working version of software has collapsed. Most operating models haven't noticed.
I said something offhand this week about our planning model being calibrated for a world that no longer exists.
A colleague read it the way most thoughtful PMs would: as a reckless suggestion that we should plan less and ship more on instinct. That isn't what I meant. Her pushback was fair: random iteration without a clear hypothesis doesn't close gaps. It just produces motion. She is right, and the rest of this piece is me trying to say what I actually meant.
Here is the short version.
The cost of getting a piece of software to a working version has fallen by an order of magnitude. The operating model most companies use to turn ideas into shipped things was set when the cost was high. Most teams still slice every idea into...
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