The Odyssey IMAX 70mm screening demand is so high that IMAX CEO confirms he'd 'like to see more' theaters — but actually getting them is more complicated than it looks
As Christopher Nolan'sThe Odysseyarrives in theaters worldwide on July 17, the demand for screenings in IMAX 70mm has never been higher.
According to Variety, demand is so high that "fans are taking cross-country trips, buying tickets in bulk and more to see the film, with one fan even delaying her pregnancy."
The new movie is the first feature film ever shot entirely on 1570 IMAX cameras, and you only have to look at the TikTok belowto see how much of each shot standard cinemagoers will be missing out on.
Globally, there are only 30-40 theaters that can play Nolan's original 70mm film, with around 26 in the US and just three in the UK.
We know what cultural and economic impact The Odysseyis set to have in the industry this summer, with estimates predicting that the movie will gross $200 million at the international...
Copyright of this story solely belongs to techradar.com. To see the full text click HERE
