The Next Big Social Media Platform Won't Look Like the Current Ones

Somewhere between one and three years ago, I noticed something was off with how I used social media. I'd open an app with a specific reason: check a message, see what a friend posted, and come out the other side twenty or forty minutes later, having absorbed content I never asked for, felt vaguely worse than when I started, and forgotten what I opened the app for in the first place.

My primary instinct was that this was a personal discipline problem. I assumed I just needed better habits and change how I use social media and technology in general. But the feeling kept recurring even with the disciplinary changes, and it didn't feel like a willpower issue so much as something the apps themselves were doing to me.

So I started asking a different question: was this just me, or was I noticing something a lot of people were...

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