TECH NEWS

The Next Ad Target Is Your AI Assistant

https://hackernoon.imgix.net/images/jszkZcfYlSWJHQT8LkgswpBfHX92-8d128qs.png

High hopes for anyone annoyed by targeted marketing. Brands may soon stop approaching humans directly. But there is a catch. They will still reach us through our personal AI assistants.

From grabbing attention to delegation capture

Online advertising was inherently built around human presence. The consumer searched, scrolled, compared, clicked, abandoned a cart, returned, and bought, while the ad system watched and intervened at (presumably) the right time.

However, agentic commerce changes this target. The valuable surface is no longer only the user’s attention. It is the assistant’s decision path: ranking, filtering, remembering, excluding, explaining, and eventually purchasing before the user sees the shelf.

The infrastructure is already arriving

OpenAI, Google, Amazon, Meta, Stripe, Mastercard, and Visa are already building parts of this agentic commerce system. As of February 2026, OpenAI is testing ads in ChatGPT while disclosing they are labeled, separated from answers, and do not influence responses. Google’s...

Copyright of this story solely belongs to hackernoon.com. To see the full text click HERE

Read more

https://images.axios.com/Kxyg8eq2uv6XV27_YrWwla5Nva0=/0x438:5363x3455/1366x768/2026/06/24/1782339919203.jpeg

Warp, a startup using AI to automate payroll compliance and employee management, raised a $60M Series B led by Battery, bringing its total funding to $85M

Sponsor Posts Fast, affordable law for startups — Soxton automates startup legal so founders can move faster and sleep better. We handle incorporation, advisor, employment and commercial contracts. Join the waitlist for early access! Stop vibe coding analytics — Equals AI turns questions about your business into auditable spreadsheet models and dashboards.
http://www.techmeme.com/img/techmeme_sq328.png

Utah-based ecommerce tech company Redo raised an $81M Series B at a $1.25B valuation led by Smash Capital, with participation from Pelion and Cervin

Sponsor Posts Fast, affordable law for startups — Soxton automates startup legal so founders can move faster and sleep better. We handle incorporation, advisor, employment and commercial contracts. Join the waitlist for early access! Stop vibe coding analytics — Equals AI turns questions about your business into auditable spreadsheet models and dashboards.