The New iPhones Could Cost 10-20% More, an Analyst Predicts. Thanks a Lot, RAMageddon
Apple’s “Surprise and Shine” event is days away, and there are plenty of rumors swirling about new devices we can expect, like a new Apple Watch and the first foldable iPhone, which could be called the iPhone Ultra.
When we asked CNET readers one thing they’d change about the iPhone in our Big Guessing Game, 16% said they want it to cost less. But that’s not happening. In fact, you should expect new models to cost significantly more.
TrendForce, a global market research firm, released a report on Thursday suggesting you can expect higher prices instead of steep discounts. The firm expects the iPhone 18 series to cost 10 to 20% more due to the ongoing RAM shortage and higher hardware costs.
“For the 256GB Pro model, memory costs in [the third quarter of 2026] are expected to be nearly 400% higher than a year earlier,” TrendForce said....
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