The new Apple TV 4K just got its first (very small) discount

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Sheena Vasani writes about tech news, reviews gadgets, and helps readers save money by highlighting deals and product recommendations for The Verge.

Earlier this week, Apple announced its new Apple TV 4K, which costs nearly twice as much as the 2022 model did at launch. Amazon is now offering the first discount on the forthcoming streaming box (coming out on November 13th), just days after discounting Apple’s new smart display for the first time. Right now, you can preorder the latest Apple TV 4K ahead of its November 13th release date for $289.99 ($9 off) at Amazon. Yes, it’s a tiny discount, but every little bit helps given the higher price tag.

Powered by the new A19 chip, Apple’s latest streaming device now features support for Siri AI out of the box, which is coming to older Apple TV 4K models via a software update. Unlike its...

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