The Most Popular Grok Feature Is, Apparently, Exactly What You Think
NSFW uses account for "well over half" of traffic, a new report says.
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xAI has long promoted Grok as a racier kind of chatbot with fewer of the guardrails of other AI companies. We've seen that play out in some disastrousways over the last year, but we're now gaining some insight into why the company has leaned so hard into that strategy despite some veritable PR disasters.
It turns out that NSFW activities account for "well over half" of Grok's traffic, according to a new report in The Information that cites two former employees of the SpaceX-owned company. That includes using Grok to generate actual porn, as well as "adult role-play chats" and "huge volumes of requests for erotica."
Grok's users have even apparently discovered that it's cheaper to channel such requests through the company's models intended for writing code because those are cheaper to use....
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