The Morning After: Prices Rocket Up On Xboxes, MacBooks, iPads And More
The RAM crunch is crunching.
As we were warned, that pesky AI boom and the resulting demand for memory-hungry data centers are hitting consumer tech. And it's hitting it hard.
Microsoft and Apple were the bringers of ill tidings and price rises. First up, Xbox Series X and S price jumps – one editor noted that his Series X and Series S, bought together, now cost $100 less than a Series X console. Also, this wasn't the first price increase, or even the second, for a gaming company struggling against PlayStation.
Microsoft also announced its new Surface laptops cost between $500 and $600 more than the models they're meant to replace. It's all a bit rich coming from Microsoft, too, one of the major investors in AI.
Then there's Apple, which has claimed it absorbed the costs of rising memory prices in recent years, but that's no longer the...
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