The invisible traffic problem: why AI agents are your biggest blind spot
Most executives have no idea how much of their website traffic comes from AI agents.
If you were to ask which AI agents are legitimate and which are impersonating trusted names to scrape data, they’d struggle to tell them apart, a problem that’s growing by the day.
In early 2026, AI and bots generated billions of requests, outpacing internet traffic from humans.
This is no longer a fringe activity; AI agents are now a persistent, substantial portion of the traffic hitting websites.
Yet most organisations can’t tell you what that traffic is doing, where it’s really coming from, and whether it’s helping or hurting their business.
The Volume Trap
When organisations hear that AI agent traffic is creating billions of requests, the instinct is often to treat it as a monolithic category. It’s not. Lumping all AI agents together is like treating all humans as identical users; it misses the...
Copyright of this story solely belongs to techradar.com. To see the full text click HERE
