The Hidden Cost of AI-Assisted Creativity
AI boosts individual creativity but narrows collective idea diversity. Four studies reveal why, and what managers can do about it.
Léonard Boussioux, Anil Doshi, Oliver Hauser, and Kartik HosanagarJuly 09, 2026Reading Time: 14 min
Summary:
AI can make individual creators more productive and inventive — but at a collective cost. Across four studies spanning short-story writing, ...
Listen to “The Hidden Cost of AI-Assisted Creativity” (18:33)
What does artificial intelligence do to creativity? Are generative AI tools making us more creative, or less? Given that creativity is often the engine behind the most successful ideas and ventures, and that 83% of senior executives rank innovation among their top three priorities, understanding how using AI affects human creativity is critical for businesses.1On the one hand, generative AI can act as a valuable brainstorming partner, enabling inventors and designers to rapidly prototype ideas and...
Copyright of this story solely belongs to mit.edu. To see the full text click HERE
