TECH NEWS

The Hidden API Problem in Google’s LSA-to-PMax Migration

Google's migration of Local Services Ads into Google Ads is being discussed mainly as an advertiser-facing change. The more consequential change for agencies may be happening underneath the interface: the way Local Services campaigns are represented in the Google Ads API. Budgets will move, reporting will change, bidding options will change, and agencies will manage campaigns from a different interface.

There is another problem that deserves attention: the software connected to those accounts may identify the campaigns differently after migration.

That matters if an agency uses the Google Ads API for reporting, budget automation, CRM synchronization, Looker Studio pipelines, data warehouses, or custom scripts. A workflow that currently finds LSA campaigns by advertising_channel_type = LOCAL_SERVICES can stop finding them after migration if it does not also recognize the Local Services subset of PERFORMANCE_MAX.

This is not a theoretical concern. Google's current API documentation now distinguishes traditional Local Services campaigns from...

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Microsoft Survey Hints Next-Gen Xbox Could Keep Physical Discs Alive

Sony has caught a lot of flak from fans after it announced that it’s no longer going to be producing game discs for its PlayStation consoles beyond January 2028. Microsoft, meanwhile, is taking a different approach with the Xbox. It just launched a beta for its disc-to-digital program and

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Meta’s Muse AI Agent Has Been Downloaded Half a Million Times — With a Serious Bug

If you’ve seen a cartoonish character at the top of your Instagram feed lately, that’s Muse. Meta’s newest AI agent, or bot, wants to be your digital assistant. But Meta had to rush to patch a serious zero-day bug in Muse’s code this week, highlighting just

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The FAA Is Testing an AI-Powered Air Traffic Management Tool

For years, there have been shortages of air traffic control personnel, leading to delays and congestion. To remedy these troubles, the Federal Aviation Administration and the US Department of Transportation are turning to a new tool: AI. On Monday, these agencies announced that they’re beginning a trial of the

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Agentic conversational video intelligence built on AWS | Amazon Web Services

With video intelligence powered by agentic AI, you can ask natural language questions about uploaded videos and get answers within seconds. Organizations across media, security, insurance, and professional services are generating more video than their teams can review. Meeting recordings accumulate in shared drives, and security cameras capture weeks of

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Microsoft Survey Hints Next-Gen Xbox Could Keep Physical Discs Alive

Meta’s Muse AI Agent Has Been Downloaded Half a Million Times — With a Serious Bug

The FAA Is Testing an AI-Powered Air Traffic Management Tool

Agentic conversational video intelligence built on AWS | Amazon Web Services