'The goal here is to give fans more of what they want, quickly': Globant tells us how it is helping FIFA keep…
Following the 2026 FIFA World Cup, the organizers were unsurprisingly keen to capitalize on the worldwide attention the tournament secured and keep fans across the globe excited for the next big game.
To do so, FIFA partnered with Globant to redesign its global digital fan experience, using the latter's Glob.AI and AI Pods to try and create a more personalized and integrated ecosystem for football fans across all of FIFA's platforms and tournaments.
We spoke to Martín Nanni, Chief Experience Officer - EMEA, at Globant, to find out more.
- How did this partnership come about? And why is it only being released now, so soon after the World Cup?
The recent news is a continuation of a partnership that has been growing since 2022. This announcement marks the next step in their ongoing partnership and the developments that have taken place.
Recently, FIFA tested Globant’s newly launched Glob.AI model and...
Copyright of this story solely belongs to techradar.com. To see the full text click HERE
