The future of Hollywood isn’t feeding prompts into vanilla gen AI models
For all the noise that’s been made about how generative AI is poised to revolutionize the filmmaking industry, there haven’t really been any projects created with the technology that felt like the sort of entertainment people would pay to see. Most AI firms’ video models are still only capable of churning out short bursts of visually inconsistent footage. And some of Hollywood’s biggest AI partnerships have suddenly evaporated in ways that make it seem like studios might not be able to rely on the new technology coming out of Silicon Valley. For the most part, short-form video slop appears to be the only thing that major production houses are capable of cooking up with gen AI. But that could change if studios take notes from some of the experimental projects that debuted at this year’s Tribeca Film Festival.
Though it feels unlikely that gen AI will ever be...
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