The future of GCCs belongs to ‘best sourcing’: Inside the evolution of India’s GCC ecosystem with ANSR’s Smitha Hemmigae
Every week brings another GCC announcement. A global bank expands in Bengaluru. A healthcare giant launches an AI centre in Hyderabad. A retailer opens a digital innovation hub in Gurugram. Yet behind the steady stream of headlines lies a far bigger story. The real transformation is not the number of centres being established, but the role they are beginning to play.
India’s GCCs are no longer supporting global businesses from the sidelines; they are increasingly helping define how those businesses innovate, operate, and compete. As enterprises race to become AI-first organisations, GCCs are evolving from talent hubs into strategic nerve centres housing global leadership, driving enterprise-wide transformation, and, in many cases, functioning as a second headquarters for some of the world’s largest companies.
From captive centres to strategic nerve centres
This transformation did not happen overnight. According to Smitha Hemmigae, Managing Director and Chief Market Officer at ANSR, the GCC...
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