TECH NEWS

The Future of Colour is Here: Sony Introduces its True RGB TVs Powered by RGB Backlight Master Drive Pro™ with BRAVIA 7II Across India

Sony India today announced the launch of BRAVIA 7II, introducing True RGB technology to redefine home entertainment with richer colour, greater depth and more immersive viewing experiences. Pre-booking for select BRAVIA 7II models starts today. Bringing together Sony’s advanced display innovation and intelligent processing technologies, BRAVIA 7II delivers cinema-grade picture quality designed to transform everyday viewing into an extraordinary entertainment experience.

At the heart of BRAVIA 7II is True RGB, powered by RGB Backlight Master Drive Pro™, Sony’s proprietary backlight control technology that independently controls red, green and blue light to achieve exceptional colour precision, deeper contrast and remarkable realism. Combined with Cognitive Processor XR™, BRAVIA 7II reproduces content the way humans naturally see and hear-creating visuals with enhanced depth, vibrant colours and lifelike detail.

Key technologies powering the experience include:

RGB Backlight Master Drive Pro™– Sony’s advanced individual RGB backlight control technology delivers precise...

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This durable Lexar SSD is perfect for content creators and it's 26% off during Prime Day

Home & Office Why you can trust ZDNET ZDNET's expert staff finds the best discounts and price drops from reputable sellers on a regular basis. If you buy through our links, we may earn a commission. Our process Need a rugged, portable drive for outdoor recordings? Lexar ES5

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Trase, which is building an operating system and infrastructure layer for AI agents in industries like health care and defense, raised a $107M seed led by Arch

Sponsor Posts Fast, affordable law for startups — Soxton automates startup legal so founders can move faster and sleep better. We handle incorporation, advisor, employment and commercial contracts. Join the waitlist for early access! Stop vibe coding analytics — Equals AI turns questions about your business into auditable spreadsheet models and dashboards.

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Qualcomm claims it's not too late for Dragonfly to land in datacenters

Oh, Snap(dragon): DC chief says the mobile-chip giant sees bit barns as its next growth market We knew it was coming, but now it's official: Qualcomm is making a major push into the datacenter market. And though it is late to the game, the mobile-chip giant believes

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The hits keep on coming for Cisco vulnerabilities

CVE-2026-20230 under exploitation, while an earlier SD-WAN 0-day looks even worse than we thought It’s looking like another tough week (month? year?) for Switchzilla amid reports of new serious vulnerabilities under attack. First up is a server-side request forgery bug in its Unified Communications Manager tracked as CVE-2026-20230. Cisco

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This durable Lexar SSD is perfect for content creators and it's 26% off during Prime Day

Trase, which is building an operating system and infrastructure layer for AI agents in industries like health care and defense, raised a $107M seed led by Arch

Qualcomm claims it's not too late for Dragonfly to land in datacenters

The hits keep on coming for Cisco vulnerabilities