'The first week of pre-orders brought in $180 million' — Analysts report that GTA 6 has 'the strongest pre-order campaign ever recorded'
- Market research firm Newzoo reports that Grand Theft Auto 6 has "the strongest pre-order campaign ever recorded"
- The game earned roughly $180 million in digital pre-order sales across the US and the five largest European markets during the last week of June
- It's estimated GTA 6 will achieve $3.3 - $5.2 billion in cumulative global sales by the end of launch week
Grand Theft Auto 6 reportedly achieved the strongest pre-order period ever and is on track to earn over $5 billion by the end of its launch week.
That's according to video game market research firm Newzoo, which released a new analysis reporting that the upcoming Rockstar title earned roughly $180 million in digital pre-order sales across the US and the five largest European markets during the last week of June.
These markets represent 69% of lifetime console players for GTA 5, which Newzoo used as a...
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