The Ferrari Luce has at least 500 fans
Stevie Bonifield is a news writer covering all things consumer tech. Stevie started out at Laptop Mag writing news and reviews on hardware, gaming, and AI.
Just two months after a bumpy launch earlier this year, Ferrari has reportedly already hit its 2026 sales goal for its polarizing, Jony Ive-designed Luce EV. Ahead of Ferrari announcing its quarterly earnings on Thursday, the Financial Times reports that Ferrari was aiming to sell “just under 500” Luce units this year, and reached that target this month.
Luce sales so far were reportedly driven by “strong demand from China,” where EV sales have already taken off from makers like Geely, Lynk & Co, and Zeekr. The Financial Timessays Ferrari was trying to “reach a new generation of wealthy buyers” with the Luce, particularly in China and “tech hubs like Silicon Valley,” adding that their sources say US tech entrepreneurs have...
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