The Ferrari EV everyone mocked has quietly sold out
When Ferrari revealed its first electric car in May, the reaction was brutal enough to knock 6% off the company’s share price. Two months later, the Luce has sold out its entire 2026 allocation, roughly 500 cars, proof that ridicule and demand are not the same thing.
Ferrari itself declined to comment, saying it would address the car’s reception at its half-year results on 31 July, but the numbers had already leaked ahead of the presentation.
For Ferrari, the timing is convenient. A sold-out order book is exactly the message investors will want to hear at Friday’s results, after a reveal that briefly turned the company’s most anticipated launch in years into a punchline.
The Luce is a strange object by Ferrari’s standards. It is a four-door, five-seat car, a family shape from a company built on two-seat sports cars, and it starts at €550,000, or around $640,000, which places...
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