'The EU’s next chapter in AI is agentic': New OpenAI report claims agent use is on the rise across Europe — but it still has some way to catch up to other markets

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  • OpenAI has seen agentic AI usage surge among SMBs following the launch of ChatGPT Work
  • EU only accounts for 10% of 'frontier firms' – North America is home to 65%
  • More works needs to be done on accessibility, affordability and skills

OpenAI's latest research has revealed just how widespread agentic AI usage is growing across Europe, with AI agents now accounting for more than half (55%) of the output tokens among the company's enterprise and business customers in the EU – leaving more basic generative AI handling the other 45%.

In its report, the company argues European businesses are now in the midst of a major transition, from using AI to simply answer questions to getting AI to complete tasks for them.

The biggest shift OpenAI has seen coincides with the launch of ChatGPT Work, an agentic tool built into the company's 'superapp'.

Agentic AI vs generative AI

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