The EU says autoplay and infinite scroll are illegal. Meta has until it responds to disagree.
TL;DR
The European Commission issued preliminary findings on Friday accusing Meta of engineering Facebook and Instagram to be addictive, telling it to disable autoplay and infinite scroll by default or face fines of up to 6% of global revenue. The findings land days before an EU expert panel delivers its recommendation on a minimum social media age.
The European Commission issued preliminary findings on Friday accusing Meta of building Facebook and Instagram to be addictive, giving the company a formal opportunity to respond before Brussels reaches a final decision that could trigger fines of up to 6% of its global annual revenue. Based on Meta’s 2025 turnover of roughly $201 billion, that ceiling sits at around $12 billion.
The Commission’s case centres on architecture, not content. The investigation, opened in May 2024, found that features such as autoplay, infinite scroll, and highly personalised recommendation feeds “fuel the user’s urge...
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