The Enhanced Games — tech’s steroid extravaganza — didn’t pay off, as company posts $60 million loss
I traveled to Las Vegas in May to watch the Enhanced Games — a one-of-a-kind sports competition that lets athletes compete while using the kind of performance-enhancing drugs typically banned in professional sports. The games, derided as the “steroid Olympics,” were put on by a telehealth company backed by the likes of Peter Thiel and staffed by veterans of the crypto, AI, and biotech industries.
The event ended up being more than a little anticlimactic. Hailed by its creators as an event that would fundamentally transform the world of organized sports, the games resulted in few exciting feats. Only one world record fell, and it came in swimming, a sport where records are broken often.
Now it can be said that, in addition to the games being a competitive flop, they were a commercial failure, too. Earlier this week, the Enhanced Group, the company that put on the games, posted...
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