The Electric Ferrari Luce Is Finally Here
May 25, 2026 5:03 PM
The covers have come off the Ferrari Luce, the most anticipated EV ever. It completely breaks the Italian car maker's aesthetic archetype.
Courtesy of Ferrari
We have been waiting for the Ferrari Luce for eight years.
It was January 2018 when, at the North American International Auto Show in Detroit, former Ferrari chairman and CEO Sergio Marchionne first hinted at a “prancing horse” EV to compete with Tesla.
“If there is an electric supercar to be built, then Ferrari will be the first,” Marchionne said. “People are amazed at what Tesla did with a supercar: I’m not trying to minimize what Elon, did but I think it’s doable by all of us.”
Well, Ferrari has not been the first. But it has certainly taken the award for most anticipated EV launch ever, what with the drip-feed strategy of an initial model “nickname”...
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