The DPDP act and India’s digital economy: Why data governance is becoming a business imperative

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By Abilash Soundararajan, Founder & CEO of PrivaSapien

India’s digital economy isn’t a side story to the country’s growth anymore – it’s fast becoming the main one, contributing close to a fifth of GDP as consumer journeys, credit decisions, and B2B SaaS workflows keep moving online. The Digital Personal Data Protection (DPDP) Act 2023 recognises something important about that shift: individuals have rights over their data, but businesses also need to process that data lawfully to operate at scale. Read that way, DPDP isn’t a restriction on India’s digital economy. It’s what makes compliant, large-scale data processing a licensed right to operate within it – not an IT checkbox, but a precondition for doing digital business in India at all.

Here’s what most conversations around DPDP miss: India isn’t building this consent-driven model from scratch. It’s formalising something the country has already proven works at a scale no one else...

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