The Disney Plus App Is Getting TikToks. Is a Free Plan Next?
Disney CEO Josh D’Amaro confirmed Wednesday that the entertainment giant is considering adding a free option for Disney Plus as a way to attract more people to the streaming service.
“We’re exploring a free product for consumers,” D’Amaro said during the company’s 2026 third-quarter earnings call. “A free offering could help us drive top-of-funnel Disney Plus subscriber growth.”
Also on Wednesday, Disney and TikTok announced that they have struck a deal to bring Disney-themed TikToks, made by selected creators, into the Disney Plus app. These videos will be in the app’s new Verts section and will be rolling out in a pilot program in the US later this year.
The House of Mouse’s hints about a potential free tier appear to confirm a report from Business Insiderlast month. The rumored new option would help Disney keep its ground in an ever-changing streaming landscape. In June, Fox announced that it...
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