The Design Brief Left the Building: How Creative Agencies Are Accidentally Leaking Client Work

An art director is behind on a deadline. The client's unreleased packaging mockup needs a quick tweak, a color shift, a tagline swap, and the fastest path is pasting it into an AI tool for a few iterations. No one downloads anything sketchy. No one clicks a phishing link. The brief just leaves the building, quietly, on a Tuesday afternoon, headed for a server no one in the room actually controls.

This is the new shape of IP leakage in creative work. It doesn't look like a hack. It looks like a workflow habit.

The precedent already exists, and design is more exposed than code

Samsung's 2023 incident is the reference point everyone in enterprise security already knows. Engineers pasted proprietary semiconductor source code into ChatGPT to debug errors and optimize performance; the material was tied to confidential chip projects.Samsung banned the use of generative AI tools company-widewithin...

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