The Decision Latency Tax: How Fragmented Data Is Quietly Eroding Enterprise Competitiveness
Ask your leadership team a simple question. Where, exactly, are you losing the most revenue across the customer lifecycle right now, and why?
Most executives believe they should be able to answer in an hour. In practice, almost none of them can. The question travels through three or four systems, lands in a BI ticket, gets queued behind dozens of similar requests, and eventually returns as a deck two weeks later, with caveats about which definition of revenue the analyst chose to use.
That gap, the time between a question being asked and a defensible answer being acted on, is decision latency. In most large enterprises, it represents the single largest unmeasured operational metric on the books. You measure cycle time, cash conversion, and time-to-market obsessively. You almost certainly do not measure how long it takes your organization to answer its own questions.
That blind spot is becoming expensive. Fragmented...
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