The Deception Industry: How AI Turned Fraud Into a Market With Salaries, Pricing Models, and KPIs

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There is an industry that has pricing plans, monthly subscriptions, HR departments, performance reviews, KPIs, and AI copilots. It generated more than $400 billion last year. It isn't Silicon Valley. It's global fraud. It has never been a small-scale operation. But AI removed the final barrier: what previously required a team of people with different skill sets (a linguist, a designer, a voice actor) is now sold as a subscription costing just a few dollars a month.

In this piece, I’ll look at how AI has changed fraud, how this system works, discuss salaries for fraudsters, and share some thoughts on how to fight it.

System of a Down

Most large-scale fraud schemes are not run by lone hackers, but by entire factories. I often think back to the well-known example of Asian “scam compounds” that came into the spotlight in 2024. They grewout of casinos that had...

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