The Case Against Treating Outcomes as the Only Good Key Results

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In Capitalism, Creativity, and Creative Destruction, Professor Michael Dearing replays a familiar movie: The Fast-paced and the Serious:

I get very worried when I see people come with a shopping list, and they’re saying, ‘Okay, I need 32 ounces of front-end developer, and I need a pound of iOS backend.’
(Dearing, M,. Greylock, 2015, 53:29)

This colorful scene is a reminder of how we act in the workplace, wearing black-and-white suits and powered by professional methods.

Consider the history of Objectives and Key Results, OKR. The original idea was Management by Objectives, by Peter Drucker, the father of modern management. Andy Grove (who served as CEO of Intel from 1987 to 1998) organized these ideas to help Intel reinvent itself. According to The OKR Origin Story, “under Grove, Intel increased revenues from $1.9 billion to $26 billion. None of this would have been possible without OKRs.” After...

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