The businesses paying for AI aren't going back

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For years, software subscriptions followed the same pattern.

Businesses signed up for new tools, teams tested them for a while, interest faded, budgets came under pressure, and subscriptions were cut.

Many companies ended up with overlapping platforms that few people fully used or even understood.

The result was fragmented systems, rising costs, and growing frustration.

SMEs continue to adopt AI.

Among UK small and midsize businesses that paid for AI tools in 2024, nearly eight in ten were still paying for them a year later.

That matters because businesses do not keep spending money on business software that does not prove its value.

What feels different this time is how naturally AI fits into the software businesses already use every day. For many people, it is simply becoming part of how work gets done.

Why SMEs adopt technology differently

Small businesses are usually the clearest test of whether technology...

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