The Audemars Piguet x Swatch Collaboration Is Here for Real
Swatch has officially revealed its collaboration with luxury watch brand Audemars Piguet, one that has been breaking Instagram with countless AI-generated fake images since the linkup was confirmed on May 8. As suspected, it's not a wristwatch, but a series of pocket watches based on AP's classic Royal Oak design.
The news is a surprise as it comes ahead of May 16, the date Swatch initially teased in its social media posts. The colorful pocket watches are called the Royal Pop Collection, and are billed by the brand as “a groundbreaking union of Audemars Piguet's iconic Royal Oak and Swatch's POP watches from the 1980s.”
The Royal Pop watches marry design hallmarks from Audemars Piguet’s iconic Royal Oak collection, launched in 1972, as well as the Swatch POP watches of the 1980s. In a statement, Swatch said that “this collection will change the way we wear watches....
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