The AppSec ROI reckoning: Moving from AI hype to measurable value
AppSec ROI is coming under sharper scrutiny as AI budgets move beyond experimentation. KPMG’s Global AI Pulse for the third quarter of 2026, a survey of more than 2,100 senior leaders across 20 countries, territories, and jurisdictions, finds that competitive advantage is shifting from adopting AI to running it effectively. The data shows a clear pattern. Among organizations reporting established AI ROI, 86% operate a formal cross-functional or enterprise-wide AI management layer. That compares with 31% of organizations still experimenting with AI.
The research covers enterprise AI broadly, but the lesson applies directly to application security. Adoption alone is not the measure. The questions that matter are what improved, how much effort was saved, and whether the organization can verify the result.
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