The APIisation of logistics is making India’s supply chain programmable

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For the longest time, logistics in India was a relationship business. You shipped with the freight operator your father introduced you to. You got better rates if you knew the right person at the right courier company. And when something went wrong, which it often did, you picked up the phone and hoped someone would answer. While that model sustained a generation of businesses, it will not sustain the next one.

India’s online retail sector is projected to reach $1.93 trillion by 2030. The eCommerce segment alone is adding tens of millions of new orders every quarter, which explains why it is expected to expand its share to 14% of total retail. Similarly, the express logistics sector, sitting at the heart of this shift and driven by a fast-growing base of direct-to-customer (D2C) brands, is also expected to reach $18-22 billion by FY30. At this volume, personal relationships and manual...

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