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The AI ROI problem: Why Indian enterprises cannot yet prove return on their biggest technology investment

By Abhishek Rungta, Founder and CEO, INT (Indus Net Technologies)

India’s enterprise AI ambition is not in question. Nearly half of Indian enterprises, 47%, now have multiple Generative AI use cases live in production, and 76% of Indian business leaders believe GenAI will have a significant business impact, according to the EY-CII AIdea of India: Outlook 2026 report. Budgets are being committed. Vendors are being shortlisted. Projects are being launched across functions and verticals with an urgency that signals genuine organisational conviction.
And yet, beneath that momentum, a structural problem is quietly compounding. Indian enterprises are investing in AI at scale. Most of them cannot prove that it is working.

IBM’s Q4 2025 Think Circle, drawing on discussions with enterprise AI leaders across markets, found that only 29% of executives can measure AI ROI confidently, even while 79% report seeing productivity gains from their AI investments. That gap is the...

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Maneva, whose AI agents connect to existing camera infrastructure in factories to flag safety risks and measure worker productivity, raised a $27M Series A

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ServiceNow reveals security issue affecting customer data, but won't reveal much on what actually happened