The AI readiness checklist: Is your brand really ready for effective AI?
By Harsha Solanki, VP GM Asia, Infobip
Most brands can launch an AI chatbot. Far fewer can deploy AI that learns from every interaction, works across channels, and becomes a durable part of the customer journey.
Indian enterprises are moving fast on digital channels and AI. WhatsApp adoption is widespread, in-app messaging is common, and RCS is gaining momentum. Yet channel adoption does not equal AI readiness: only 27% of brands use a true orchestration platform, and just half say their tools are fully API-ready.
Customer experience is no longer measured by reach, but by continuity. When a customer has to repeat their issue after moving from WhatsApp to email or voice, context is lost, and AI sits on top of siloed data instead of improving the journey. For leaders, the real question is not “Do we have AI?” but “Are we ready for AI to create meaningful outcomes?”
Answering...
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