The AI Pragmatist: Why SAS’s Udo Sglavo thinks most companies are solving the wrong problem

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Udo Sglavo, Vice President of Applied AI and Modelling at SAS, has spent 25 years watching organisations fall in love with technology and forget the question they were trying to answer. In an exclusive conversation, he argues that the difference between AI leaders and laggards has nothing to do with the sophistication of their models — and everything to do with how they think

There is a temptation, when speaking with someone who leads AI research at one of the world’s oldest and most respected analytics companies, to expect grand proclamations about machines rewriting the future of business. Udo Sglavo, Vice President of Applied AI and Modelling at SAS, is not that person.

“From a business problem perspective, nothing has changed,” he says, with the calm certainty of someone who has watched enough AI hype cycles to stop flinching at them. “We still start with the business problem in mind....

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