The AI Layoff Story Was Always a Sales Pitch

Last year, the most powerful people in technology told you, in plain language, that AI was coming for your job. Whole categories of work, gone. This year, quietly, those same companies started hiring again.

Amazon cut about 16,000 people, leaned hard into the story that AI was making it lean and efficient, and then turned around and opened 11,000 new roles for juniors and interns. The executive running its cloud business explained why he wanted all that young, green talent in the building: they come in with an energy and an excitement, a new view on things.

So which is it? Was this the robot apocalypse we were all promised, or was that always a story somebody was selling you? Both of those cannot be true at once.

I want to be useful to one person in particular here. If you run a business, or you’re about to, the whiplash...

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