The AI commerce era: 7 e-commerce leaders on what’s still broken

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Would you trust an AI agent to run your Amazon store? That future may be near. But true AI transformation requires moving beyond “gap-filling” AI tools. It requires building an infrastructure layer that lets AI agents create and manage their own workflows. We asked 7 e-commerce industry veterans what’s still broken and what needs to change before AI agents can truly operate online stores.

For the past few years, promises of AI transformation have flooded the e-commerce industry. The market for e-commerce SaaS and Amazon listing optimization tools has never been more crowded. So why are e-commerce agencies and large sellers still spending so much time operating their stores manually?

Speak off-the-record to the executives running e-commerce agencies and you start seeing an interesting pattern. One AI tool spots the problem, another recommends a fix, and a human still has to figure out what matters. That human decides whether the...

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